As a small business owner, your reputation is crucial to your business’s success. Indeed, since you might only be serving a restricted target market, there is no room for mistakes when it comes down to keeping your reputation spotless!
From your store’s cleanliness to your customer’s experience with your brand, there is a lot that you can do to earn that five-star review and attract more customers.
Unsure how to get started? The guide below can guide you through the necessary steps to take to boost the physical appearance and reputation of your small business. Start here!
Invest in Professional Cleaning Services – Regularly!
The first aspect to focus on is the cleanliness and hygiene standards you uphold in your business. According to recent studies, over 93% of US consumers would not return to a shop or store with facility flaws. More specifically, shoppers would avoid those businesses with a general bad odor, dirty restrooms, dirty entryways or surfaces, and poor dressing room conditions.
So, if you are looking for a surefire way to increase your chances to retain your current customers and acquire new ones, look no further than the services of a professional cleaning company!
Consider the Benefits of Working With a Specialized Pest Control Agency
As seen above, the hygiene standards upheld by a certain business will significantly impact the experience a customer will have with that brand. That is why, if you have been experiencing issues with pests, you should make sure to consult a professional pest control agency.
A specialist will be able to help you understand how to prevent future infestations and improve the standards of your business as a whole.
Create Realistic Expectations – And Manage Your Online Reviews
Your online reputation is just as important as your offline one! According to statistics, nearly 90% of customers look at Google reviews before choosing a store and customers are generally more likely to commit to stores that have 112 public reviews.
So, spend time building your online presence and reputation, encourage customers to leave a review, and make sure to respond to the feedback left by others.
Get Involved With the Local Community
Getting involved with the local community may be essential to build your reputation. Some options to do so include taking part in the local community’s life, organizing charitable events, participating in local initiatives, and helping out other businesses and families in the area.
Focus on Branding
If you are looking for ways to make your small business more successful, you will need to focus on your branding strategy. From choosing a recurring pattern to upholding your business value throughout your marketing efforts, your branding strategy can make your business and products more visually appealing and recognizable.
Branding comes in many forms, too – so you can build a brand that ties in completely to the company goals – and is entirely authentic to you too. But what type of things should you consider with your branding?
- Who are you speaking to? What do they like?
- What materials and media will you use? Adverts? Emails? Product placements? Working with Influencers? Flyers?
- Make sure letters, emails, receipts, invoices, labels, and stickers are branded – always think about cohesion.
- Is it true to you? Authenticity is a must.
- Does it feel too complicated?
- Stick to one tone and voice – it helps with identification (Think IKEA and Innocent)
- Creating a plan will ensure you stay on track and that no branding mistakes or changes are made.
Your branding is how people will come to recognize you, so it should be an area that you focus on – and if you need to, hire a branding expert.
Ask Someone To Inspect Your Business for You!
Although nobody knows and understands your business better than you do, it is often too easy to become blind to flaws when looking at them every day!
If you suspect that you have been dropping your standards in terms of appearance, hygiene, and cleanliness, consider asking a friend or family member to inspect your business for you and offer genuine recommendations. And, of course, make sure you undergo the audits and inspections required by your local government!