After the positive response received from the PR and Blogging post, Mr. Hawkins is back again for another lesson, this time in branding.
At it’s very basic level, branding refers to everything that makes up your brand. As a consumer society, we’re very familiar with brands. When you go to the store, you tend to gravitate toward the Campbell’s soup before the generic soup (if the budget can afford it) because you associate the Campbell’s brand with quality. Same thing with colas. Most people would rather purchase a bottle of Coca Cola than the generic stuff. What’s the difference? Your immediate response is probably a better-tasting quality of food, and that’s true, but that’s all part of the bigger picture of branding.
I'm really glad you're writing about this, cuz I've always wondered why anyone comes to my blog.
Looking forward to your next post on branding!
YES!!! now this is the stuff i want to read and i can't wait for you to say more about identity and such. i think being honest and intimate with ourselves is the first step towards being honest with others.
I love this post!
Thank you, Mr Hawkins!
A big Thanks to Mr Hawkins for sharing his blogging knowledge!