Twitter's great. The rapid-fire format means people can share to their heart's content. It's fun to get in on the conversations too.
But I also know it has a bit of a learning curve. For those in their Twitter infancy, it can be daunting to know what to tweet, even if you want to get more involved. But, like so much else in life, the more you get involved on Twitter, the more fun you'll have and the more success you'll see.
But what to tweet about? While I can't answer that question for you, I would always recommend tweeting about things that matter to you. Become a subject matter expert. Find an article or a blog post about something interesting and tweet about it.
Ah, but that's where it gets tough, right? Out of an entire post, you need 140 characters. But which are the most important? How do you choose the best tweet? It can be understandably stressful. Most sites have Twitter share icons which pre-populate a tweet, but too often they're boring since they're generally automated from the post's headline. What if you want something more meaningful?
Thankfully, there's an incredibly brilliant solution that can save you time and help you find better tweets. It's called Save Publishing.
Save Publishing is a brilliant bookmarklet that, when clicked, analyzes the web page you're on to find all sentences that would fit within the tweet length restrictions.
It turns all these sentences red so they're easy to spot. It's almost like getting the Cliff Notes version of a page.
If you hover over a highlighted sentence, you'll see a tooltip appear that tells you how many characters are in that sentence. To tweet a sentence, simply click on the red highlighted sentence and the Twitter composition pop-up window appears. Here you can make any last-second modifications, then fire off that tweet.
It's amazing how much time this saves and how much more meaningful your tweets become. A headline tweet is great, but it's just click bait. And you don't want tweets that are so loaded with mentions and hashtags that it's impossible to read. You want real content that can provide real value to your Twitter followers, and Save Publishing makes it easy.
If you're a blog author, this is a powerful tool that can help you better promote your own posts on Twitter. Publish your post, then scour it with Save Publishing to find ideal tweets that you already wrote. If you use a tool like TweetDeck or HootSuite, you can copy that suggested tweet and schedule it throughout the day. A good blog post can easily give you five tweets, which when spaced throughout the day increases the chance that your audience will see that tweet and hopefully click through and read your post.
To get the Save Publishing bookmarklet, visit http://www.savepublishing.com/ and drag the red bookmarklet button to your bookmarks bar, like you do with the Pinterest bookmarklet and so many others.
Save Publishing is not a subscription service, and it doesn't require a log in. It's a simple, open source tool that has made my life easier and Twitter more enjoyable.