Hello again, friends! It’s Lorene, Debra’s occasional bloggy sidekick and partner in crime. And this post goes out to all you bloggers and other social media-ites. When I’m not here on Housewife Eclectic sharing crafty geeky whatevers, I’m a virtual assistant (VA) slash content manager over at Remodelaholic. (And, shameless plug, if you’re into DIYing, you should really check it out… but beware, it may increase your project to-do list ;))
Now let’s get real. It takes a few hours (at least!) to create one blog post and get it just right, and then you still need to promote it (because promoting is half the game of making a blog work, right?). And then you do it again the next day. And probably the next. (And you do all of this on top of other real-life things like families and hobbies and jobs and sometimes even sleeping.)
So, how can you get the most mileage out of each post? I’m here today to talk about 6 different ways that you can promote and share one post on social media. Because you put too much work into one amazing post to only share it once in a lifetime on any given platform. Make each post work harder for you!
6 Ways to Share Your Content
(Note: My primary experience is with DIY and home projects and Facebook, so these strategies have been tried and tested there, but obviously these can also be successful with other topics and on other networks like Twitter, Google+, Pinterest, or wherever else.)
#1 Headline It
This is kind of cheating, because this is the DUH type of promoting, which I’m sure you’re already doing — talking up the high point, the awesome thing, the thing that makes your post worth the click. Obviously, this is important!
#2 Show The Before
Especially when you’re working with DIY, before and afters are a big deal. Before pictures are also a great way to increase click-throughs to your site from a social network, although your mileage may vary depending on your audience and the social network. Mix it up a little bit and use photos of different stages for different projects: before photos, photos of supplies, in-process photos, etc. Just a little something to make them wonder, and possibly click. I also vary the copy (text) that I use to introduce befores — sometimes short and sweet, sometimes longer talking more about the project and why I did what I did, and sometimes asking a question like “What would you have done with X?”
BUT don’t overuse this strategy OR over promise. Click bait (a la “you’ll never believe this!”) gets old and annoying FAST, so if you’re going to be click-baity like that, you *have* to live up to the promise or risk alienating (and irritating) followers.
#3 Sneak Peek
This is the same principle as #2 — leave a little to the followers’ imagination, encourage them to click to see the whole story. A good-looking detail shot of a finished product doesn’t come across as begging for clicks, but it can encourage clicks just as effectively, depending on the project and the text you use to introduce it.
#4 Compare and Contrast
Unless you’re a brand new beginning blogger, you probably have several similar posts on your site. “This or That” type of questions allow readers to interact with a post and can encourage them to click to one or both of the posts (provided that you include the links, of course). Posts can be similar (or contrasting) in topic, material used, cost, use, color, season — you get the idea.
#5 Added Value, Additional Application
So, you have a really great idea whose primary use (see #1) is awesome — but it also has another way that you can use it? Added value! Share that. For example, a yummy recipe you shared makes a perfect party appetizer, but adjusting the portions makes it perfect for a light lunch, or swapping out one ingredient for another makes it a kid snack instead of an adult appetizer.
If you follow any of the “hot” topics on social media, you’ve heard pretty much everyone talk about how video is the next frontier. A process video, how-to-use-it video, video of the project in action — even a short video (10-15 seconds) can add value to your post, and give you an additional way to share your post on social media.
Keep these strategies in mind as you are prepping and writing your post to help you to diversify your promotion and marketing on a single post, which will help you to reach more of your audience (since different segments may respond differently to different aspects of your posts).