Branding

(PR and Your Blog is a series written by Seth Hawkins (Debra’s husband). Seth is a PR professional turned school teacher, who is sharing his knowledge of PR) You know you crave them. No, I’m not talking about those delectable Dove chocolates or the 40-percent-off coupons at Michaels. What you really crave is comments. Let’s […]

(PR and Your Blog is a series written by Seth Hawkins (Debra’s husband). Seth is a PR professional turned school teacher, who is sharing his knowledge of PR)Stop. Do I have your attention? Good. Now take a moment and think about your blog. Yes, I know it’s weird to be thinking about your blog while […]

January 1, 1954 was a special day. No, I wasn’t born, but broadcasting color on TV was. This marked the day the world changed from a dull black and white and everything became color. Wait, what? You say that’s not how it worked? Hmm. While the world was in plenty of color before 1954, the […]

Branding all boils down to identity. Understanding your identity is a challenging quest though, one that takes serious thought and effort. In the last Branding Your Blog post, I talked about the importance of knowing your core values. These values shape your identity. Once you have a clear idea of who you are and what […]

(PR and Your Blog is a series written by Seth Hawkins (Debra’s husband). Seth is a PR professional turned school teacher, who is sharing his knowledge of PR. Catch up on the first two segments of his column, PR and Blogs- a Mutualistic Relationship and Branding Your Blog- Creating a Quality Product.)The other day I […]