After the positive response received from the PR and Blogging post, Mr. Hawkins is back again for another lesson, this time in branding.
At it’s very basic level, branding refers to everything that makes up your brand. As a consumer society, we’re very familiar with brands. When you go to the store, you tend to gravitate toward the Campbell’s soup before the generic soup (if the budget can afford it) because you associate the Campbell’s brand with quality. Same thing with colas. Most people would rather purchase a bottle of Coca Cola than the generic stuff. What’s the difference? Your immediate response is probably a better-tasting quality of food, and that’s true, but that’s all part of the bigger picture of branding.